If yours is a local business in Singapore that’s trying for online exposure, the first step is to create a competent website. Fortunately, there are several agencies for small business website design Singapore, but before you get started, here are some ideas worth a look.

• Create a customized theme. Gone are times when you could edit a ready theme and get your website up and running. This is the age of branding, and business websites need to be unique, appealing and must have a custom theme. Customers need to feel that they are interacting with your brand.

• Focus on minimalism. More designers are interested in promoting simpler, cleaner, and un-cluttered themes and layouts. People need to find the information they are looking for. Don’t go overboard when it comes to design elements, colors, and effects. User interface (UI) and user experience (UX) are two critical aspects that eventually matter the most for website design.

• Keep the website SEO-ready. Eventually, the website has to be promoted, and for that, it needs to be ready for SEO from day one. From optimizing URLs and on-page elements, to creating content with relevant keywords, make sure there are no compromises. This will further help in branding and getting organic traffic, even without extensive promotions.

Working with the right agency can make a big difference to the design and theme. Do not compromise on the service you choose, and if the same company can also handle online marketing, especially SEO, it could be a big plus.